Are You Ready For Stardom?

What is it with Canadian TV producers? They seem to have discovered that store design is a fascinating career, attracting very interesting and sexy people. And they think the world would like to watch you work!

Last month DDI told you about "Making It Big," a Canada-based reality TV series that will feature three "talented, up-and-coming" visual merchandisers. 

And now we have a new documentary-style TV series called "Opening Soon: By Design," which is described as: "a sexy new series following world-class designers in their journey to create the ultimate retail experience. Art meets commerce as they struggle to develop the radical concept that will wow their clients and lure customers in droves. Follow these larger-than-life characters as the risk their reputations and millions of dollars to create the most talked-about grand opening of the season."

The series is produced by Toronto-based Red Apple Entertainment, and airs on Fine Living and HGTV Canada.

Finally, someone recognizes the glamorous world you all live in. Next thing you know, you'll be dodging the paparazzi as you dash from your limo to the courtyard of your villa in Tuscany.

--Karen Schaffner

Comments

[Karen Schaffner]

Good points, but there are four episodes scheduled, including one on a Fendi store, so there are some brave (or star-struck) souls out there.

[Marketing Moxie]

So would you risk your firm's reputation by having a film crew record your every move and final edit the program to represent "must see" reality tv?