Ladies First

Perhaps a first in the hospitality industry, a Grand Rapids, Mich., JW Marriott hotel due to open in September will feature a women-only 19th floor and lounge. The reasoning behind it is the growing population of female business travelers, who make up half of all business travelers, said Andrea Groom, spokeswoman for the hotel.

"A lot of women are saying they're not feeling like they're safe when they're traveling to a strange city," Groom told The Grand Rapids Press. "They don't necessarily want to go down to a lounge and feel like they are getting hit on by guys."

For about $30 more than the normal rate, female clientele can enjoy chenille throw blankets, ionic hair dryers, jewelry holders and special bath products in these rooms--and a nice glass of wine after a long flight in the lounge without unsolicited male conversation.

It seems like a good idea, and definitely sets Marriott apart from the competition, which should benefit the hotel chain...but maybe not. Some are already concerned whether this is discrimination, and if it is, in fact, against the law. So, does this mean non-smoking floors are against the law if smokers are prohibited? Come on..let's not get too carried away here.

I think it's a great concept. And pointing to the growing number of female business travelers, I've seen many new magazines that target this consumer as well. And I bet TravelGirl will be the first to cover this new destination.

--Rachel Brown

Comments

[buzzbomb]

so, does this mean they'll put in macho rooms for us travelling guys? Some sports themed rooms? Saloon themes?
What's next...juvenile rooms?

Sheesh!