Sky Workers

Just when I thought window displays were losing that artistic edge, a window campaign designed by Diesel and Elemental Design has changed my mind. Diesel, a brand known for its jeans and casual clothing, launched a campaign in April that was inspired by the lives of "sky workers" and 20th-century photography. Diesel U.K. and Elemental Design, a visual communications agency, designed, produced and installed the city landscape window campaign for the Diesel U.K. flagship store on New Bond Street. The inspiration of this campaign was 20th-century photography exploring the lives of “sky workers," such as instance pilots, skydivers and skyscraper cleaners.

Freestanding layers of city silhouettes--made of polystyrene with a high gloss finish--work together to produce a modern landscape based on a 3-D architectural model. Mannequins suspended on swings overlook the white city and take on the role of the fashionable and sophisticated “sky workers."

It's simple, yet edgy; restrained, yet evocative. Mostly though, it makes you stop and take a look--and perhaps even venture inside.

--Jessie Bove