« Color Me Green | Main | Retail Marketing Rocks the House »

Never Fear, Retail Hero is Here!

Retailhero Zap! Ping! Zoinks! Evil beware! Arguable studies have come out touting the benefits of video game play and its ability to enhance hand-eye coordination, analytical thinking, etc. But never before has a game been created to help enhance the ability of building a retail business. And a superhero game at that! An interactive, online game by Retail Hero (a provider of POS and retail security systems), dubbed "Retail Champion," allows you to "play" the retail market, starting from running a small hot dog stand all the way up to a top-notch, high-end retail store. Through five training levels, cartoonish characters and animated graphics allow you to advance your skillset toward running the retail operation of your dreams. (It's no Madden, but it is a great time waste that's sorta-kinda-semi-work-related.)

The program promises to teach you various bar code scanning techniques and skills to catch high-ticket sales, use retail technology to lower shrinkage and increase revenues, learn to withstand a sudden tax audit, learn issues of human capital, experience the magic of POS and successfully exercise an exit strategy. In level one, our able-bodied Retail Hero must make a profit of $200 (i.e. by determining how much to borrow and catching falling Uber-Colas and hot dogs out of the air). However, when a big-bad, masked thief the likes of a skinny version of the Hamburgler comes to steal your loot, you are warned that security cameras might have been a wise investment (nice subtle plug, guys).

--Alison Embrey Medina

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341ca6a453ef00e54f14aed88834

Listed below are links to weblogs that reference Never Fear, Retail Hero is Here!:

Comments

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.


© 2007 The Nielsen Company. All rights reserved. Terms Of Use and Privacy Policy.