Even though Diva is on holiday, we still have to dish about
all of the great shopping that's happening out in retail land right now. In
true after-holiday fashion, retailers are pulling out amazing end of the year
sales. IKEA, Old Navy, Target, Walgreens - just to name a few - are all
entrenched in sale madness.
And you'd think people would be sick of shopping by now.
Oh, but we're not. On trips to IKEA and Target yesterday, I
was shocked to discover throngs of eager shoppers, myself included, perusing the
aisles at 4pm on a Thursday. I assumed that by waiting until late in the week, the
crowds would have dissipated. How wrong I was. Target's holiday section looked
like it had been ransacked by looters. But, c'mon everything is 50 percent off
- time is of the essence. By the time I arrived, there were just a few
sparkling ornaments and artificial trees left.
At IKEA, their winter sale was in full swing, with
advertised discounts of 20-60 percent off from Dec. 26, 2007 to Jan. 21, 2008.
Unfortunately, the sale wasn't as spectacular as I anticipated. But, who cares,
I was at IKEA - quite possibly the coolest place to shop. The discounts weren't
really that big of a deal, and the "sale" turned out to be a few
dollars off here or there on stuff even I wouldn't buy. Nevermind that, I was
still there with my flat bed cart picking up furniture I didn't need, along
with the rest of the country. It's interesting that recent retail sales reports
say consumers spent less this year due to financial and emotional issues, yet
if IKEA has a couch for $5 off, we're taking it. I love the irony in that.
Despite the never-ending swarms of people and walking two
football fields to and from my car, it was a far more enjoyable
experience than shopping two days before Christmas. Before Christmas, the
energy is thick with excitement, anxiety and a frenzied state. But, now people
are over it and are simply enjoying their shopping time. Maybe it's because
we're spending money on ourselves. Or maybe it's the sales that ease our
nerves...
Have a favorite after-holiday retail sale? Tell us where to
go and what to get!
-Heather Strang
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I love Ikea also and was soooo happy when one just opened up about 1 1/2 hours away from me. Being originally from NY and having a few Ikea's to choose from I was in withdrawal till they moved down.
Love your blog
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Posted by: Linda | January 03, 2008 at 07:09 AM