Start the New Year Off Right...With Borders Books

New Year's marks a time of beginnings. It's also a time when most of us make resolutions we have no intention of ever keeping (much like my 2008 resolution to stop eating chocolate!). In reality, resolutions are false promises made in a spirit of hope, and often inebriation. Borders, however, has the perfect answer to our need to start the new year off with resolutions we will most likely never stick to. In fact, Borders is hoping that with their new program, running throughout the month of January, they'll be able to get us all to keep our New Year's resolutions.

Starting January 1st, Borders will hold free events in stores nationwide to aid in U.S. resolution keeping. There will be yoga classes, wellness fairs, singles nights (now, that might actually work - men who love to read - I'm there!), fitness and recreation clinics and diet seminars. Does that cover everyone's resolutions? A few of mine are there. How about you?

Borders New Year's events are promotional genius. We all make resolutions. We rarely keep them. How about a little support to make it happen? Oh, and while you're there - why not buy a few books? For some of us, entrance into any bookstore guarantees someone is getting rich - hint, it's not us.

While most retailers focus on New Year's sales, Borders came up with an inventive way to get us to the store, linger (i.e. more purchases) and meet up with others who have similar interests. Way to go Borders!

Know other retailers with excellent New Year's promotions? Do tell!
-Heather Strang