A Rose Is A Rose, Is A Rose

Ah, the sweet smell of success. Lord & Taylor’s long overdue makeover seems to be working, and the retailer has revived the iconic rose that was displayed as a part of its brand image [since the '40s], as a symbol of the new direction. Diva feels like sending a bunch of American Beauty roses to L&T's president and CEO, Jane Elfers. After all, she is a savvy and persistent lady who never gave up on her mission to turn the retailer around. She is to be congratulated. While others may have snubbed the dowager brand--the cache of its marbled and mirrored main floor has faded by several decades--Diva has always had a spot in her heart for Lord & Taylor. The shopping environment was always quieter and more calming, refined and accommodating with merchandise that was in good taste, but never cutting-edge [Diva is referring to the Fifth Avenue store], and it was unfortunate that so many L&T stores had to close around the country.

The rose has been updated with beautiful new artwork [reminiscent of elegant English wallpaper] and placed on shopping bags and other packaging and identify graphics. The rose is now a sort of tangerine color [like the Sonia rose--Diva’s favorite]. Lord & Taylor will launch a new rose design every spring, incorporating various artists to help.

What a lovely way to welcome Spring 2008. Congrats to L&T. You had me at rose--

--Diva

Comments

[Carmen]

I recently went shopping and walked away with 2 bags! Love it!!!