Shopping Target at Barneys (Confused?)

Why is Diva seeing Target’s red and white bull’s-eye logo in the window at Barneys New York? Now we have all heard of pop-up stores, but this is something all together different. A pop-up [discount] Target, inside a [high-end] Barneys fashion boutique. Last weekend--Friday through Sunday--Target introduced its brand new Rogan Gregory-designed, eco-chic, 100 percent organic cotton, cheap chic fashions in New York at Barneys on Madison Avenue, and the prices--$39.99 for a leopard-print frock--were more Minneapolis than Manhattan. So is it green that makes strange bedfellows--or the recession [you decide]? Barneys' shoppers save money, and it’s all good: as in Green. After the New York debut, Target will launch the fashion line in its own stores.

So how did all this come about? Barneys' fashion director, Julie Gilhart, was searching for eco-friendly products and came across Target's new line designed by Rogan Gregory. She arranged to bring the line to Barneys to create some buzz and to give Barneys’ green-friendly image a boost, while giving Target a weekend in the Big Apple.

In case you don’t know who the dickens Rogan Gregory is, he is a celebrated eco-designer, according to the PR, referred to as Rogan (of Loomstate and Edun), better known for his $300 eco-jeans. And yes, Barneys does carry his more expensive designs. There goes that clever Target again. Even if you don’t know Rogan from Smogan, it’s an excuse to shop at Barneys--and to feel good about being green, while saving mucho bucks.

--Diva

Photo: Rogan Gregory

Comments

[Skip Anderson]

Aw, c'mon, Diva... what's wrong with Minneapolis?