And a Chicken In Every Pothole

During the Great Depression, President Herbert Hoover is mis-credited, but attributed to have campaigned on the promise: “That there would be a car in every garage, and a chicken in every pot!” Now some 80 years later there may not be a chicken in every pot, but there may be one in every pothole. In an effort to find new (and practically free) venues for advertising, those finger lickin’ good folks at KFC have launched a brilliant campaign.

In and around the greater Louisville, Ky., area (headquarters of KFC) Kentucky Fried Chicken is filling in potholes faster than you can order a 12-piece bucket with a side of cole slaw and biscuits. As part of the cause-marketing campaign, the fast-food giant receives the right to brand the pothole with their stencil that reads “Re-freshed by KFC.”

KFC you are a savior! This gets KFC’s message out to weary drivers racing home from work. It helps to build good will. For most of us consumers, big business has become synonymous with greed and scandal. So, corporations are looking for ways to improve their reputations and build brand equity. The cash-strapped city is a winner too; this reduces their Road Works Department budget, and reduces calls from irate drivers who just had a blow out on the interstate.

KFC if you’re listening, Amsterdam Avenue on the Upper West Side needs you!

--Ron Knoth, Guest Blogger

Comments

[Ronald Knoth]

Dear Sarah,

I'm not crazy about the chicken, but I think it's a great program. I wish more retailers thought along the same lines.

Thanks for visiting the diva!

[Sarah Yates]

Love it and, as you say, good on KFC, a brilliant campaign and a practical idea to pot!
Sarah