Fixture This!

I am one to often take note and observe my surroundings, especially in a retail environment. How product is shelved, where signage is hung and how mannequins are poised--all are as relevant to a retail design eye as where the deals and steals are. (Diva is quite the mystery shopper.) Fixturing, oftentimes, goes unnoticed to the untrained shopper's eye, as a successful fixturing unit often does what it is supposed to do best--showcase the product. Some do it exceptionally well and some (as I'm sure we have all noticed from time to time) do not.

My observations and opinions on the fixturing front are one thing, but observing others’ opinions--especially the opinion of those whose careers have followed the fixture industry's ever-changing trends and goings on--are particularly of interest to me. Which is why I've taken interest of late to a new fixture tell-all blog that has entered onto my radar screen. This blog has more of my attention than any of the latest star-tracker TMZ wannabes.

From analyzing shopping carts with coffee-cup holders to weighing the value of dollar stores displaying mops “guerila marketing” style, readers of the pictorial “Fixtures Close Up” blog don’t have to like snarky, in-the-moment gossip. They don’t have to like the fixturing examples they see--in fact, many of the entries inspire thought-provoking questions about the validity and effectiveness (or ineffectiveness) of particular merchandising situations. They don’t have to like much of anything to still be informed and entertained--they just have to like fixtures.

Viva racks, bars, hooks and merchandising!

--Diva

Comments

[Frank Nieves]

Great site

[Ted Hurlbut]

Good tip. Excellent blog for any independent retailer to follow