Place Your Bets on Store Windows, Literally

To promote tune-in for the season premiere of Bravo's Top Chef: Las Vegas on Aug. 19, Monster Media and Fallon Worldwide cooked up an interactive casino in the storefront of the NBC Experience Store window in Rockefeller Plaza, N.Y.

The campaign, which runs through Aug. 31, uses eight linked LCD walls to feature two interactive slot machines that pedestrians can play by texting on their cell phones. Once pedestrians engage with the Top Chef display, they receive text messages back, and if lucky enough, receive a message that tells them how to redeem a prize. All texters are entered in a contest to win a grand prize of $5,000 or a trip to the Top Chef kitchen in Las Vegas.

"The goal of the campaign is to increase awareness of the show, drive traffic to the Bravo Web site and encourage users to sign-up for Bravo's mobile club, where members can receive games, show updates, and more, on their cell phones," said John Payne, president of Monster Media.

The interactive window also tracks the number of texters and the time of all texts, giving Bravo a measure of the campaign's effectiveness. Did you hear that retailers? A way to track effectiveness! Gotta love that. Bravo to Bravo for implementing such a high-tech window campagin!

--Katy Bachman

Comments

[Chad Wilson]

Hi! I thought you might be able to help since you're somewhat of a retail store design guru. A friend who works as a visual merchandising account mgr. for a company that designs and fabricates 3-D retail signs, props, displays and fixtures at RetailDisplaysAndProps.com told me about an incredible book he read a couple years back about the industry, trends in retail design and visual merchandising, etc. written by Sheila Goddard from NY. I've Googled the author's name until i was blue in the face, but can't find anything about her or the book. Ever heard of it?

[alex]

awesome!!!!!!!!!!!!!!!