Home»»There's something I like to call "Maxx Magnetism," which is the impressive power a TJ Maxx store has over me, literally sucking me inside its doors before I even know what has hit me, should I enter within a 500-ft. radius.
Like all diligent shopaholics, I know that a trip to TJ Maxx is not for the faint of heart. There is no such thing as a "quick stop" here, where treasures are plentiful, but must be sought-out with a discerning eye like a game of hide-and-seek. While there are amazing bargains and finds to be had, it's not always easy to dig them up as quickly as we'd like.
That being said, once I've meticulously combed the racks and picked up a few gems, the idea of trying them on in the fitting room is less than appetizing. But recently, a trip to a local TJ Maxx in the Greater Atlanta area changed my entire outlook.
In the past, the idea of walking into a TJ Maxx fitting room used to make me, well, want to barf. I could just imagine the broken door hinges, chipped paint, stringy carpet, horrid fluorescent lighting and the requisite "fat-mirror." Risking the wrong size and purchasing my items right away seemed worth the risk if it meant skipping the aforementioned unpleasant fitting room experience. But the other day at a TJ Maxx, I accumulated a hefty collection of items, and was convinced by my shopping buddy to "just try them on already." So, I reluctantly trudged to the fitting room area with (soon to be) my things. And oh, what a pleasant surprise!
It was clean, bright, colorful. Organized, simple, well-lit. No stains on the rugs or walls, no gum squished in the corner, no broken benches and...drumroll please...no fat mirror! It was actually very cute! As I happily tried on a few items (and even lingered around), I was so thrilled by the newly refurbished fitting rooms that all I could think was, "I feel a blog coming on!"
Kudos to TJ Maxx for the fitting room revamp. Know any other retailers embracing the power of the fitting room when it comes to shopping decisions? Tell us here!
--Jessie Bove
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