Dior Brings Sexy to the Sidewalk

Leave it to New York and Dior to make construction sexy. The 57th Street store is currently closed for reconstruction, and instead of the usual boarded-up look, the luxury retailer opted for a massive Lady Dior bag to cover up the mess inside. Classy, chic and so very Dior.

The store will reopen the second week of December (just in time for last-minute Christmas shopping), and no doubt shoppers will be eager to see just what’s behind the bag.

Wouldn’t it be uber hip if retailers did something like this every time they had a major construction project? Imagine the Target bull's-eye in the middle of a sidewalk or a supersized pair of Gap jeans. What retail logos would you like to see on a sidewalk near you? Leave your thoughts here.

Oh, and a special shout out to longtime friend of DDI, Christine Belich, for capturing the above photo for us. You rock!

--Heather Strang

Comments

[richard brunning]

All I can imagine is a real "bag lady" strolling slowly, coming upon this by chance, and starting to shake all over... big smile... eyes widening...lips quivering.....

[Rama Gopal]

i guess its awesome....would definitely like to see a bulls eye on a sadewalk or the bulls eye mascot!!!!!!!!!!!a giant huge terrier ....wow

[emily schachter]

I think this is such a fabulous idea, not only does it allow you to cover up the unattractive mess of the construction, but it allows them to advertise a large sign to check out another store location. I also think it entices people to want to come see what the store is going to look when finished since it has such an interesting look just for its reconstruction.

[Jerry Birnbach F.I.S.P.]

Does anyone remember the "Think Big" store? What a great place to buy over sized crayola crayons, or paper clip or whatever. This front is really clever and certainly reinforces the branded message.
I wonder if the next outlet mall could do all the storefronts in iconic elements of the store brand.