Hey Wal-Mart...It's Miley!
Holy Hannah Montana! “Pop-Ka-Ching.” That is the sound of a pop star running off with a boatload of cash from a Wal-Mart merchandising deal. (Why can’t I get a “deal?”) Ideally, customers will believe that Ms. Cyrus has designed and presumably wears the clothing line that will don her name. You realize, of course, this is a teenager who can’t walk the red carpet in heels and chew gum at the same time. Oh my achy-breaky heart.
Wal-Mart has teamed up with teen pop sensation Miley Cyrus and BIB designer, Max Azria (no comment necessary) for a new back-to-school fashion line, with most of the collection of knit tops, pants and graphic T-shirts selling for under $12. It’s unlikely that Cyrus will be wearing a $12 tee to the Grammy awards. By the way, Cyrus was home-schooled, I doubt she ever needed to worry about what to wear going “back–to-school.”
The Miley Cyrus and Max Azria clothing will be sold along with a CD Cyrus made exclusively for the retailer. Big Surprise! Wal-Mart is also the sole sponsor of the teen pop princess's upcoming U.S. and European tour. Big Surprise too! Cyrus promoted her new line with a performance at a Wal-Mart shareholders meeting at the Walton Arena in Fayetteville, Ark., on June 5. The collection will debut in stores in August.
I’m disgusted with celebrities that promote themselves as designers. Can you imagine Donna Karan doing Cabaret? Karl Lagerfeld on Broadway? Ralph Lauren releasing a “Best Of” album? Or Tommy Hilfiger mixing it up with Ludicrous? …Okay that I could imagine.
--Ron Knoth, Guest Blogger

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