It's 36 degrees out. And it's mid-day, so this is as warm as
it's going to get. I'm spending my days sipping tea and soup, and dreaming of
Arizona or the Bahamas. I really don't care at this point. On top of that, I'm
wearing layers and layers of clothes. How about you? From the East Coast to the
West--it is far too cold outside. So, imagine my disappointment when I went to
the Gap, Ann Taylor, Target, Ross, and Nordstrom in search of winter wear, but
instead only found spring and summer clothing.
In fact, Target dedicated half of its women's section to swimsuits.
In January! I couldn't find an attractive sweater in sight, but I did find a
great pink polka dot bikini, that's completely useless to me right now.
Style.com just sent out press releases galore announcing the launch of its
spring shopping guide. It would seem that retailers in general have failed to notice
that it's still winter.
While I get the whole fashion forward idea with each season
coming in during the current season, there's a bit of a miscalculation taking
place here. First of all, the weather is not the same everywhere in the world.
It may be sunny and warm in California, but it's anything but in Oregon (which
is highly unusual!) or the Midwest. Secondly,
this fashion rollout formula mistakenly assumes that we all plan far enough in
advance to purchase our warm clothes a season ahead. Who really does this? And whatever happened to the idea of all-weather
clothing, due to the effects of global warming? I would love to see retailers
dedicate at least half of their offerings to in-season items, making shopping
more plentiful during every season and a whole lot easier for consumers.
But, never mind, retailers are on to spring. According to
Style.com, the new spring look is a tribal, hippie, transparent menswear combo
with lots of color. Does that sound warm to anyone? It does sound cute, but
right now with frigid temperatures in most parts of the world, a full-body
turtleneck would do just fine.
If we want to increase retail sales, I think we've got to offer
items that appeal to our shoppers today.
I've walked out of all of the above mentioned stores with zero dollars spent
because I could not find anything even remotely attractive to wear in this cold
weather. I understand it's a system that's been in place for centuries or what
have you, but, c'mon--help a sister out.
Is anyone else frustrated with this season backwards fashion
mentality? Or do you know a retailer who is still selling fashionably warm
apparel? If so, leave me a comment here with the scoop.
Stay warm!
--Heather Strang